The 1st New Media division launched two new media websites last month.

The Booster of Hartford, Wisconsin (www.booster-ads.com), a weekly shopper with three editions and a combined circulation of 80,000, upgraded a simple marketing site to Matchbin CMS and now post articles, announcements, births and obituaries. The 1NM team customized the excellent slideshow component to feature print ads as the main homepage element.

Equine Journal (www.equinejournal.com), the flagship magazine of Turley Publications (www.turley.com) of Palmer, MA, launched their Matchbin CMS website, retiring the 1Up! CMS website to make use of the excellent Business Service Directory feature for their customers to maximize their nationwide industry niche. The BSD features 670 free equine-related business listings, with an opportunity to up-sell to three levels of enhanced listings with increasing exposure and advertisement elements.